Leads the strategic direction of Dynasty Option, overseeing high-performance growth systems for authors and ecommerce brands. Specializes in Amazon positioning, conversion-driven marketing frameworks, and scalable brand development strategies designed to generate measurable revenue and long-term authority.
TURN VISIBILITY INTO REVENUE WITH STRATEGIC GROWTH SYSTEMS
Amazon & Ecommerce Growth Systems Built Around Data, Visibility & Conversion.
About Dynasty Option
Dynasty Option is a results-driven creative agency specializing in enhancing visibility, authority, and sales for authors, ecommerce brands, and businesses through performance-oriented marketing strategies. Our expertise includes book marketing, ecommerce growth, and conversion optimization, delivering tailored solutions for sustainable success.
Services
AUTHOR & BOOK MARKETING | ECOMMERCE & BRAND GROWTH
AMAZON AUTHOR & BOOK PAGE OPTIMIZATION
Most authors write great books but lose sales to a poorly built Amazon page. We fix that. Every word of your book description, every keyword, every category, and every section of your Author Central profile is strategically crafted to rank higher and convert faster. We turn your page into a 24/7 silent salesperson that works while you sleep. Readers land, they read, they buy, that is the experience we build for you.
AMAZON ADVERTISING (AMS) CAMPAIGN MANAGEMENT
Guessing your way through Amazon ads is how authors burn money. We build a precision ad system that puts your book in front of readers who are already looking for it. From deep keyword research to daily campaign optimization, every dollar you spend is working toward a measurable return. We scale what wins, cut what doesn't, and keep your sales climbing consistently. Your book deserves to be found, we make sure it is.
GOODREADS PROFILE & COMMUNITY STRATEGY
Goodreads is where your next thousand readers are already spending their time, the question is whether they can find you. We build a fully optimized profile, run targeted ads, and plug your book into the communities where your ideal readers are most active. We do not just create a presence, we build a reputation that makes readers want to follow you, read you, and recommend you. This is long-term visibility that compounds over time.
REVIEW GENERATION & SOCIAL PROOF STRATEGY
No reviews means no trust and no trust means no sales. We build you a complete, ethical review generation system across both Amazon and Goodreads that works consistently before and after launch. Through ARC campaigns, reader outreach, and community engagement, we fill your book page with the kind of authentic social proof that moves readers from curious to convinced. More reviews, stronger credibility, higher rankings — all without risking your account.
GOODREADS LISTOPIA & FEATURE MAXIMIZATION
Every day readers browse Listopia lists looking for their next favorite book and right now yours might not be on a single one. We change that by getting your book added to the most relevant, highest-traffic lists and driving the votes that push it to the top. Combined with Giveaways, Q&A activation, and group engagement, we squeeze every drop of discovery potential out of the Goodreads platform. The more lists your book appears on, the more readers find it, organically, consistently, and for free.
BOOK CLUB FEATURE & COMMUNITY PLACEMENT
Word-of-mouth is the most powerful marketing force in publishing and we have built the community to give your book exactly that. Your book gets featured in our active, passionate book club network where real readers read it, discuss it, and review it on both Goodreads and Amazon. The buzz generated is organic, the reviews are authentic, and the credibility it creates is the kind that no paid ad can manufacture. This is the service that turns a good book into a talked-about book.
STORE OPTIMIZATION & CONVERSION GROWTH
You do not always need more traffic, sometimes you just need your existing traffic to actually convert. We audit every inch of your Shopify store, from site speed and mobile experience to product pages and checkout flow, identifying exactly where buyers are slipping away and why. Every friction point is eliminated and every element is rebuilt to guide visitors smoothly toward purchase. The result is a store that generates significantly more revenue without spending an extra dollar on ads.
PAID AD CREATIVE & BRAND POSITIONING STRATEGY
Ads without a strong brand behind them are just noise and noise does not convert. We first build the foundation that makes your brand impossible to ignore, defining your positioning, sharpening your message, and creating a voice that your ideal customer immediately connects with. Then we launch full-funnel ad campaigns with scroll-stopping creatives, precise targeting, and landing pages built to close. Every element is connected, tested, and optimized, because we do not just run ads, we build systems that grow revenue.
ORGANIC GROWTH & CUSTOMER RETENTION SYSTEMS
The brands that win long-term are the ones that do not depend entirely on paid ads to survive. We build two of the most powerful sustainable growth engines available, SEO and email marketing and we connect them into one compounding system. Our SEO strategy drives consistent, high-intent organic traffic that grows month after month without ongoing ad spend. Our email retention systems turn every customer into a repeat buyer, increasing lifetime value and building loyalty that keeps your revenue growing long after the first sale.
Team
DYNASTY OPTION
Founder & Chief Growth Strategist
Charlotte Neumann
Director of Publishing Growth
Charlotte leads publishing growth strategy, helping authors position their brands with clarity and authority. She designs data-driven Amazon advertising campaigns that increase visibility, maximize ROI, and turn books into scalable assets. Her expertise blends strategic positioning with campaign analytics to drive measurable publishing success.
Helen R Sophie
Director of Book Visibility & Community Strategy
Helen leads strategic review generation and social proof campaigns designed to strengthen author credibility and long-term discoverability. She specializes in Goodreads Listopia positioning, feature maximization, and strategic book club placements that expand reach and reader engagement.
Charlotte Laura
Head of Ecommerce Optimization & Organic Growth
Charlotte specializes in Shopify onsite optimization and advanced SEO strategies that drive sustainable organic traffic. She focuses on improving conversion pathways, enhancing user experience, and implementing scalable growth systems for ecommerce brands.
Freya Ashton
Conversion Strategy & Store Performance Lead
Freya specializes in store optimization and data-driven conversion growth strategies for ecommerce brands. She focuses on improving user journeys, increasing average order value, and turning traffic into measurable revenue.
Innovative Strategies for Growth
Harnessing Creativity to Drive Results.
Testimonials
Ratings
98%
Average Client Review
90%
Returning Customers
100%
Projects Capacity
95%
Client Satisfaction Rate
92%
Strategic Success Rate
94%
Customer Engagement Improvement
96%
Campaign Effectiveness Rate
97%
Creative Strategy Excellence
93%
Customer Conversion Growth
85%
Strategic Partnership Percentage
88%
Brand Strategy Implementation
89%
Client Retention Ratio
88%
Market Reach Expansion
91%
Client Recommendation Rate
91%
E-commerce Sales Growth
89%
Brand Recognition Increase
89%
Service Excellence Satisfaction
86%
Referral Participation
91%
Task Completion Accuracy
88%
Social Media Collaboration Success
91%
Successful Marketing Campaigns
95%
Long-term Client Partnerships
92%